A Taste of Coca-Cola from a Designer’s Eye

If I had to say what my favorite brand is, personally and conceptually it would definitely be Coca-Cola. Coca-Cola has it down when it comes to design, branding, advertising, and marketing. What is unique about the Coca-Cola Company is that it is recognizable anywhere. The branding is so strong that the logo is recognizable in any language. Whether you are enjoying an ice-cold can of Coke in the United States or China, you know exactly what it is.

The marketing team always has a fun, innovative way to market the brand in a way that literally catches the world by storm. Take for example, the “Share a Coke” campaign. It’s like going to a gift shop and finding a keychain with your name on it; you’re going to buy it because of the novelty. This was also true of the “Share a Coke with…” Anytime I would see a can that says “Share a coke with your best friend, boyfriend, etc.,” I would give the can to that person. But if they weren’t around I would send them a photo of it with a corny caption.

Let’s not forget the advertising for coke products. Coke and food go together. This has got to be one the simplest, most truthful phrases I have ever heard. I think most people (at least the ones who drink soda) can agree with this. The taste of the crisp, refreshing Coca-Cola pairs well with anything. Whether it’s pizza, French fries, pasta, or a hot dog, the best sidekick is an ice-cold Coca-Cola.

Amanda Wood
BASA Spring 2017 Graduate
University of Nebraska at Omaha

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